DIRECTOR'S MESSAGE

“I have been in the petroleum retailing business for the past 20 years. Encik Rahim, my partner, and I have worked very hard to start up Pen Petroleum Sdn. Bhd., and grow it over the years. It was not easy.

Today, Pen Petroleum Sdn. Bhd. is a leading Branded Marketer for Chevron Malaysia Limited and we have more than 130 Caltex service stations in Chevron Malaysia Limited retailing network in Peninsular Malaysia.

En Rahim and I are pioneers in this business model and we are very happy with our progress.

Our plan is to strengthen our network and to grow it to more than 150 petrol stations over the next 5 years.”

Mr. Saw Chang Heng
Executive Chairman, Pen Petroleum Sdn. Bhd.
 

“Petroleum retailing is a challenging trade and I am glad that at Pen Petroleum Sdn. Bhd., we have a dedicated team to guide, support and coach our retailers in this competitive business.

Chevron Malaysia Limited's support has also been very encouraging and we appreciate our retailer’s positive cooperation. We will continue to learn and acquire skills on the petroleum retailing business and we will strive to be a successful leading Chevron Branded Marketer.

I believe in us being compliant consistently as we execute the operating procedure provided by Chevron Malaysia Limited, and together with our retailers, we have to ensure that their stations including facilities, image and service are competitive and reliable.

Recent market surveys have shown that branded convenience stores are critical for fuel growth owing to intense competition. I am pleased that our Xpress Point Stores have expanded over the years and we have been able to negotiate better prices, discounts and promotional support on a yearly basis for our Xpress Point retailers. We will certainly continue to support our associate company, HYL Marketing Sdn Bhd, in this convenience store segment.”

Miss Saw Siam Ching
Group General Manager, Pen Petroleum Sdn. Bhd.